EMBRACE - Digital Billboard, Fitzroy

I Dream in RGB’s vibrant billboard was designed to articulate an understanding of something people in isolation and lockdown frequently desired but lacked- a comforting embrace from family and friends.

The billboard was displayed during the 3rd round of lockdown in Melbourne, when restrictions prevented people from meeting up and socialising. Many were we missing the embrace of love ones, a tactile cue that represents a particular intimacy.

The artist explored saturated colours and synchronous digital elements to instil a sense of wonder and the fun that was often missed during this time.

Embrace was presented in Johnston St, Fitzroy, Melbourne and supported by JCDecaux Media